The Nail Nerd · design approval

Four directions, one brand

Four distinct looks for the same brand – each with a single-page site (Home, About, Gallery, Contact) and a matching Shopify storefront (collection, product, bag and checkout). Same warm community-first voice, four different personalities. Open each, try the light/dark toggle, the palette swatches where present, and add a few things to the bag to see the shop flow. Then tell me which feels most like you.

Direction A

Kawaii Cosy

Soft, bubbly and inviting – rounded pill buttons, pastel surfaces and a friendly indie-creator warmth. Fredoka + Nunito.

3-palette switcher · light/dark · 4-col gallery
Direction B

Indie Boutique

Editorial and calm – generous whitespace, outlined buttons, thin borders. Reads like a considered small creative shop. DM Serif Display + DM Sans.

3-palette switcher · light/dark · editorial 3-col gallery
Direction C

Neo-Pop Pastel

Bold and internet-native – oversized type, hard borders, flat and graphic. Confident without being aggressive. Space Grotesk + Inter.

3-palette switcher · light/dark · dense 4-col grid
Direction D · themed

Cherry Blossom

Delicate Japanese-spring energy with drifting petal motifs woven through the layout. Its own fixed sakura palette. Cormorant Garamond + Lato.

fixed palette · light/dark · animated petals